
THE WORK 2025
The very best advertising from
Australia, New Zealand and Asia
THE WORK 2025
The very best advertising from
Australia, New Zealand and Asia
Enter your work from this date.
No extension after this date.
The best work of the year announced on the Campaign Brief websites and published on this site
Now in its 22nd year, The Work features the very best advertising of the year from Australia, New Zealand and Asia.
Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. If you are based in Asia Acceptances to The Work 2025 count in the Campaign Brief Asia Creative Rankings.
There are three things that differentiate The Work from traditional award shows:
Firstly, entries are FREE.
Secondly, we are selective – to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Entries to the upcoming Cannes Lions in June 2025 can also be submitted to The Work 2025. In the ‘Awards Won’ section write “New Work – Entered into Cannes Lions 2025”.
Thirdly, there are no wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. If your entry is accepted into The Work there will be an ACCEPTANCE FEE of AUD$240 for each single entry and AUD$375 for campaign entries.
Entries are open to all agencies, production companies, individuals and suppliers who are based in Asia, Australia and New Zealand.
All entries are uploaded online: Judging take place late May each year and notifications of acceptances are sent out in June. Accepted work is announced August 6 on all Campaign Brief sites and featured here in Campaign Brief’s The Work Gallery
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